SBP – Derabassi, Mohali: Performance marketing for regional real estate projects
Overview
Project: SBP – Derabassi, Mohali
Industry: Real Estate & Residential Development
Services: Performance Marketing, Lead Generation, Campaign Optimization, Sales Support Creatives
Description:
SBP is a mid-segment residential development in Derabassi, Mohali, serving buyers across the Tricity belt. We executed a project-level marketing and performance strategy focused on generating consistent enquiries and improving site visit intent through clarity-led communication and targeted campaigns.
Challenges
- Generating steady enquiries in a regional real estate market
- Filtering non-serious and low-intent enquiries
- Maintaining stable CPLs over time
- Improving lead quality for better sales connect rates
Services we delivered
- Executed Meta and Google Ads campaigns
- Used location and price-led communication
- Applied high-intent audience targeting across local and nearby cities
- Optimised campaigns continuously to improve CPL stability
- Created sales support creatives for follow-ups
- Refined messaging to reduce non-serious enquiries
Result
The performance-focused approach delivered consistent enquiry flow with improved lead quality. Clear, simple messaging and faster optimisation cycles helped sales teams achieve better connect rates and reduced low-intent calls.
✓ Steady monthly enquiry flow during active phases
✓ CPL maintained between ₹1,000 – ₹2,000
✓ Improved lead quality after messaging refinement
✓ Fewer low-intent calls and better sales connect rates
No image present