Our Performance Marketing Services
Dominate search results with high-intent keyword targeting through Google Ads and Bing Ads. We create compelling ad copy, optimize bidding strategies, conduct A/B testing, implement conversion tracking, and continuously refine campaigns to lower your cost-per-acquisition while maximizing qualified traffic and conversions that drive real revenue growth.
Reach your ideal customers on Facebook, Instagram, LinkedIn, and YouTube with precision-targeted campaigns. We leverage advanced audience segmentation, retargeting strategies, dynamic product ads, creative testing, and platform-specific best practices to generate high-quality leads, drive e-commerce sales, and build brand awareness that converts.
Turn more visitors into customers without increasing ad spend. We analyze user behavior through heatmaps, session recordings, and funnel analysis, then conduct systematic A/B testing on landing pages, CTAs, forms, and checkout flows. Our data-driven optimization increases conversion rates, reduces bounce rates, and maximizes ROI from existing traffic.
Re-engage visitors who didn't convert on their first visit with strategic retargeting campaigns across Google Display Network, Facebook, Instagram, and beyond. We create personalized ad sequences based on user behavior, implement dynamic product remarketing, recover abandoned carts, and nurture prospects through the sales funnel to drive conversions and maximize customer acquisition.
Our Performance Marketing Process
Strategy & Audit
We start with a comprehensive marketing audit to understand your business goals, target audience, competitive landscape, and current performance. We analyze your customer journey, identify growth opportunities, define KPIs, and create a data-driven performance marketing strategy tailored to maximize ROI and achieve your specific revenue objectives.
Campaign Setup & Launch
We build high-converting campaigns across selected channels—Google Ads, Meta Ads, LinkedIn, and more. This includes in-depth keyword research, audience targeting, compelling ad creative development, landing page optimization, pixel implementation, conversion tracking setup, and establishing automated bidding strategies that ensure optimal performance from day one.
Testing & Optimization
We continuously test and optimize every campaign element—ad copy, creatives, targeting, bidding, and landing pages. Through rigorous A/B testing, performance analysis, and data-driven insights, we identify what works best, eliminate underperforming elements, scale winning strategies, and progressively lower your cost-per-acquisition while increasing conversion rates and revenue.
Reporting & Scaling
You receive transparent, real-time reporting dashboards tracking all KPIs—ROAS, CPA, conversion rates, and revenue attribution. We provide actionable insights, identify scaling opportunities, recommend budget allocation strategies, and systematically expand successful campaigns to new audiences, keywords, and channels—ensuring sustainable, profitable growth month over month.
Why Choose The Tous for Performance Marketing
What makes us your ideal performance marketing partner
Data-Driven Marketing Experts
200+ campaigns optimized with proven ROI
We make decisions based on data, not guesswork. Our certified performance marketers use advanced analytics, attribution modeling, and conversion tracking to identify what drives results. Every campaign is continuously monitored, tested, and optimized using real-time insights—ensuring your marketing budget delivers maximum returns and measurable business growth.
ROI-Focused Strategies
Average 4.5X ROAS across client campaigns
Your success is measured by results, not vanity metrics. We focus relentlessly on what matters most—cost per acquisition, return on ad spend, and revenue growth. Our performance marketing strategies are engineered to deliver positive ROI, lower customer acquisition costs, and increase lifetime customer value through scientific testing and proven optimization methodologies.
Multi-Channel Expertise
Certified partners across major ad platforms
We master every major performance marketing channel—Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, programmatic display, and emerging platforms. Our holistic approach creates synergy across channels, ensuring your brand message reaches the right audience at the right time, driving coordinated campaigns that amplify results and maximize customer touchpoints.
Transparent Reporting & Communication
Real-time dashboards and dedicated account management
No black boxes or hidden metrics. You get full transparency with real-time access to campaign dashboards showing every click, conversion, and rupee spent. Our detailed monthly reports break down performance, insights, and recommendations. Plus, you have a dedicated account manager who understands your business and is available to answer questions and strategize for growth.
Our Track Record
Proven Results in Performance Marketing
Since 2018, we've helped businesses across industries drive measurable growth through data-driven performance marketing campaigns that consistently deliver positive ROI and sustainable revenue growth.
Ad Spend Managed
Across 200+ campaigns since 2018
Average ROAS
Return on ad spend across client portfolios
Client Retention Rate
Long-term partnerships built on results
Our Performance Marketing Portfolio
Silvago – Minimal Silver Jewellery Brand
Visit Store →Crafted a clean, aesthetic Shopify storefront for Silvago focused on premium minimal jewellery. Emphasis on elegant visuals and fast browsing for product discovery.
What we delivered:
- Custom responsive Shopify design aligned with brand identity
- High-impact product imagery, filtering & collection setup
- Setup of key KPIs: traffic sources, cart adds, checkouts & conversions
Impact:
Better user navigation and product discovery led to stronger engagement and improved key ecommerce metrics like conversion and average order value (tracked via Shopify Analytics and reports).
Is Your Marketing Failing to Deliver Results?
- Your current marketing campaigns have unclear ROI
- High cost per acquisition eating into profit margins
- Difficulty tracking which channels actually drive sales
- Your ads generate traffic but few actual conversions
- Inconsistent lead quality affecting sales team efficiency
- No clear strategy for scaling successful campaigns
- Wasting budget on underperforming ad creatives and audiences
- Lack of expertise across multiple advertising platforms
Frequently Asked Questions
Performance marketing is a results-driven digital marketing approach where you only pay for measurable actions like clicks, leads, sales, or conversions. Unlike traditional marketing with fixed costs, performance marketing ensures every rupee spent is tracked, optimized, and directly tied to ROI—making it more cost-effective and accountable.
We specialize in Google Ads (Search, Display, Shopping, Performance Max), Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, programmatic advertising, affiliate marketing, and influencer partnerships. We select the right mix of channels based on your target audience, industry, and business goals.
We track key performance indicators (KPIs) including Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate, Customer Lifetime Value (CLV), and overall ROI. You'll receive transparent, real-time dashboards showing exactly how your campaigns are performing.
While budgets vary by industry and goals, we recommend a minimum monthly ad spend of ₹50,000-₹1,00,000 to gather meaningful data and optimize effectively. We'll work with your budget to create a strategic plan that maximizes results within your spending capacity.
Initial results like traffic and impressions appear within days of launching campaigns. Meaningful conversion data typically emerges within 2-4 weeks, while optimal performance and positive ROI usually develop after 2-3 months of continuous testing, optimization, and refinement based on data insights.
Yes, we serve both B2B and B2C clients across industries including e-commerce, SaaS, healthcare, education, real estate, finance, and professional services. Our strategies are customized to your business model, sales cycle, and target audience—whether you're driving online sales or generating qualified leads.