M3M Panipat: Performance marketing for a Tier-2 real estate project
Overview
Project: M3M Panipat
Industry: Real Estate & Residential Development
Services: Performance Marketing, Lead Generation, Funnel Optimization, Sales Support Creatives
Description:
M3M City of Dreams is a residential development in Sector 36, Panipat. We executed a project-level digital strategy focused on generating consistent local and investor enquiries through clarity-led messaging and performance-driven campaigns tailored for a Tier-2 market.
Challenges
- Driving consistent enquiries in a Tier-2 real estate market
- Balancing investor and end-user messaging
- Filtering serious buyers from low-intent leads
- Improving lead-to-call conversion speed
Services we delivered
- Localized Meta and Google Ads creatives
- Audience targeting for Panipat and surrounding regions
- Price-band visibility shown upfront to improve lead intent
- Campaigns optimized for call-driven enquiries
- Funnel optimisation based on lead behaviour
- Sales follow-up creatives to support conversions
Result
The structured performance approach delivered steady enquiry flow and faster conversions. Clear pricing cues and location-focused communication helped improve investor interest and sales velocity.
✓ Consistent lead flow during campaign periods
✓ CPL maintained between ₹1,200 – ₹1,800
✓ Faster lead-to-call connect compared to NCR markets
✓ Higher investor interest driven by transparent pricing cues
No image present