CASE STUDY · LUXELIV
From 0.77% to 1.86% conversion in 30 days — same traffic, 5× revenue
Premium men's sleepwear brand. 22-month engagement. Real Shopify analytics below — not marketing copy.
THE CLIENT
Luxeliv
Premium men's sleepwear and resort wear, sold direct-to-consumer through Shopify. Based in Noida, India. Sleepwear was the core line when the engagement started in June 2024. Resort wear launched later as the brand expanded into adjacent occasions.
D2C only — no wholesale, no marketplaces. Every sale came through their Shopify store.
THE PROBLEM
Step 1 was a store audit — before spending on ads
The brief was simple: run Facebook and Google ads to drive traffic to luxeliv.com.
We took the project. But before any ad spend went live, we audited the store — same approach we take with any new ads engagement. You don't pour paid traffic into a funnel that isn't ready for it.
The audit surfaced clear gaps:
- A countdown timer popup firing on every page
- A “people are viewing this product” popup that looked obviously fake
- Slow product pages with a confusing variant selector
- No WhatsApp option — losing customers who prefer chat over checkout
- Several apps adding load time without contributing to conversion
These were costing money on existing traffic. Pouring paid traffic on top would have multiplied the leak. So we proposed sequencing: store first, ads second.
OUR APPROACH
Audit first, ads second, both ongoing
We proposed a different sequence than the original ask:
- Week 1–2: Store audit, conversion fixes, app cleanup
- Week 3: WhatsApp API integration, product page improvements finalized
- Week 4 onwards: Launch paid ads on a properly functioning store
The founder agreed. We started in June 2024. The first three weeks were store work only — no ad spend until the foundation was ready.
WHAT WE BUILT
What changed in 3 weeks
Removed (the easy wins):
- Countdown timer popups across the site
- Fake “people viewing” social proof popup
- Apps that added load time but no measurable conversion lift
Built (the foundational work):
- WhatsApp API integration — so customers could ask sizing or shipping questions before buying
- Product page rebuilt for clarity — cleaner pricing display, better variant selector, improved sizing information, lifestyle photography brought above the fold
- Performance fixes — faster page loads, cleaner checkout flow
- App stack consolidated — only the apps that earned their place
THE RESULT
Same traffic, 5× revenue
| Metric | June 2024 (before) | July 2024 (after) | Change |
|---|---|---|---|
| Sessions | 2,568 | 2,470 | -4% (less traffic) |
| Conversion rate | 0.77% | 1.86% | +148% |
| Orders | 20 | 51 | +143% |
| Revenue | ₹40K | ₹2L | +351% |
Same traffic. Same products. Same brand. The only thing that changed was the store itself — and revenue grew 5×.
This is the part most agencies skip. They start with ads, blame the creative when ROAS underperforms, and never look at what happens to traffic once it lands on the store. The store is where money is made or lost.
WHAT HAPPENED NEXT
7× ROAS sustained over 21 months. 9× peak.
With the store now converting at 2.4× the previous rate, paid ads launched in mid-2024. We ran Facebook and Google campaigns continuously through March 2026.
| Metric | Result |
|---|---|
| Average ROAS | 7× |
| Peak monthly ROAS | 9× |
| Ad campaign duration | 21 months sustained |
The ads worked because the store worked. That's the whole story.
Luxeliv was a Tous client for 22 months — June 2024 through March 2026. Longer than most ads engagements last in this industry. Sustained results come from getting the unsexy parts right.
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