Luxeliv: is an online luxury lifestyle and fashion brand
Overview
Project: Luxeliv
Industry: Manufacturing & E-commerce
Services: Website Conversion Optimization, Meta Ads Strategy Built for ROAS, Shifted Consumer Behavior
Description:
Our client was heavily dependent on Amazon and Meesho for sales. While marketplace visibility brought orders, high RTO rates, low margins, and uncontrollable ad costs were eating into profitability. Their own website had traffic but almost negligible conversions, making them believe that website sales don’t work for their category. Our team partnered with the brand to transform their underperforming website into a profit-generating sales channel,reducing dependency on marketplaces and keeping margins in their own hands.
Challenges Before Partnering With Us
| Pain Point | Impact |
|---|---|
| Reliance on Amazon & Meesho | Reduced margins due to commissions and discounts |
| High RTO rates | Losses on every return / COD failure |
| Website was not converting | Traffic but no sales |
| Meta ads were running blindly | Ad spend was high, but ROI was near zero |
| Customers didn't trust the website | People browsed but finalized orders on marketplaces |
The brand wasn't struggling with <em>demand</em> — they were struggling with conversion, trust, and profitability.
Services we delivered
We developed a comprehensive digital solution including a modern website with e-commerce capabilities, implemented SEO best practices, and created a cohesive brand strategy that built the trust and increase the conversion.
Results Achieved
In a span of 30 days, the impact was visible — and scalable.
| Metric | Before | After | Change |
|---|---|---|---|
| Sessions | Low & unqualified | 35,319 in a month | 📈 +38% Growth |
| Monthly Orders | <20 | ~120 | 📈 150%–184% Growth |
| Total Sales | ₹60K/mo | ₹2.41L at peak | 📈 Up to 327% Growth |
| Conversion Rate | Almost Zero | 2.13% at highest | 📈 +731% Improvement |
From "no sales on website" → to becoming a primary sales channel
From losing margins on RTO & platform fees → to profitable direct orders
