Godrej: Premium residential performance marketing in South Delhi
Overview
Project: Godrej
Industry: Real Estate & Residential Development
Services: Performance Marketing, Lead Generation, Campaign Optimization, Landing Page Alignment
Description:
Godrej South Estate is a premium residential project offering luxury 2.5, 3 & 4 BHK homes in South Delhi. We executed a focused, project-level digital strategy to generate qualified enquiries and support the on-ground sales team through performance-driven campaigns.
Challenges
- Targeting high-intent luxury home buyers in a competitive South Delhi market
- Reducing low-quality and irrelevant enquiries
- Maintaining efficient CPLs in a premium real estate segment
- Aligning ad messaging with real sales conversations
Services we delivered
- Executed Meta and Google Ads campaigns
- Used location-focused premium messaging
- Applied audience filtering to reduce low-intent enquiries
- Continuously optimised campaigns for better performance
- Aligned campaigns with landing pages
- Refined messaging based on sales team feedback
- Improved overall lead quality and site visit intent
Result
The performance-driven approach delivered consistent enquiry volumes while improving lead quality and sales efficiency. Ongoing optimisation helped balance scale with relevance in a premium market.
✓ Mid to high hundreds of leads during active campaign phases
✓ CPL maintained between ₹1,500 – ₹2,000
✓ Improved lead quality after creative and audience optimisation
✓ Better sales conversation quality with fewer irrelevant enquiries
No image present